Napakalakas! Puregold’s annual Sari-Sari Store Negosyo Convention boasts support from over 120 partner brands

With the theme ‘Asenso Tayo,’ Puregold reaffirms its role as a steadfast ally of Filipino entrepreneurs for economic growth.

This year’s Puregold Sari-Sari Store Convention has successfully kicked off, marking a significant milestone as the Tindahan Ni Aling Puring program celebrates its 20th anniversary. The program has been a cornerstone in propelling Filipino micro, small, and medium enterprises (MSMEs) toward economic prosperity and was attended by over 12,000 members converging at the World Trade Center in Pasay City.

Susan Co, Chairman of Puregold Price Club Inc., emphasized the program’s impact over two decades in her welcome remarks: “This year we are commemorating significant milestones, because first, we are just four doors away from reaching 500 Puregold stores. And second, because 2024 marks the 20th year of our Tindahan Ni Aling Puring program! Mga Ka-Asenso, dalawampung taon na tayong magkasama sa ‘Always Panalo’ na pagne-negosyo.”

The 3-day annual convention is supported by 120 partner brands across a broad spectrum of industries, including Monde Nissin, Nestlé, Procter & Gamble, Unilever, Universal Robina, Alaska Milk, Century Pacific Food, Coca-Cola Beverages, Colgate-Palmolive, GCash, Nutri-Asia and Rebisco, enhancing the event’s role as a vital networking and innovation hub. These partnerships are pivotal, providing its members an array of innovative products, strategic business insights, and up-to-date market trends, contributing significantly to the dynamic atmosphere of the convention.

Ferdinand Vincent Co, President of Puregold Price Club, Inc. 

“The solid participation of global and local brand partners, along with the impressive turnout of Aling Puring members at our annual Sari-Sari Store Convention, reflects the trust and confidence our suppliers and members place in us,” said Ferdinand Vincent Co, President of Puregold Price Club, Inc.

The convention consists of various workshops, networking opportunities, and expert talks, all designed to equip business owners with the practical tools necessary for long-term profitability and expansion. By focusing on actionable solutions and real-world applications, the convention serves as a catalyst for enhancing business operations and profitability.

With its ongoing commitment to Filipino MSMEs empowerment and sustainable business practices, Puregold continues to play a crucial role in the economic development of the Philippines, making the aspirational message of “Asenso Tayo” a tangible reality for the nation’s entrepreneurs.

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