‘Opportunity of a lifetime’: YGG’s Luis Buenaventura joins GCash as head of crypto unit

GCash has tapped a long-time crypto trading and NFT expert to lead the expansion of its GCrypto services.

Luis Buenaventura, head of Yield Guild Games and Cryptopop Art Guild, announced that he’s now with the Ayala-owned e-wallet as the head of cryptocurrencies.

“To someone who has been building towards mainstream crypto adoption since 2014, this represents the opportunity of a lifetime,” Buenaventura said in a Facebook post.

“With calamitous levels of inflation and an economic recession on the horizon, it’s never been more important to save money, and diversifying into various cryptocurrencies is one of the best ways to do that,” he added.

Buenaventura sees great promise in GCrypto app given GCash’s wide reach, with over 25 million transactions facilitated daily.

“Although the GCrypto app is still in its infancy, I believe it represents the single most important gateway to cryptocurrencies for Filipinos,” he said.

Subscribe to

Stay in the know with Bilyonaryo’s unparalleled coverage of business news and global industries!

Elevate your understanding of the Philippine business landscape and gain insights into worldwide markets by subscribing to our dedicated channels. Receive breaking news, in-depth analyses, and exclusive interviews with industry leaders directly on Viber, WhatsApp, and Facebook. Stay informed and empowered with our Email Newsletter, delivering curated content right to your inbox.

Don’t miss out on crucial updates and trends shaping economies and businesses both locally and internationally.

Join Bilyonaryo’s community today by clicking the button below to subscribe and stay ahead in the dynamic world of business.

Share this Bilyonaryo story