Opportunity knocks from Indonesia, but Ana Lorenzana de Ocampo says Wildflour’s gaze remains on Luzon expansion

As the ovens in Wildflour’s kitchens continue to churn out their delectable creations, its lovely visionary leader is keeping her priorities straight despite tempting offers to venture overseas.

A Babbler revealed that Wildflour president and CEO Ana Lorenzana de Ocampo has been fielding serious proposals to extend the wildly successful restaurant chain to Indonesia and beyond.

This potential expansion aligns with Wildflour’s ongoing program to establish 25 branches by 2024.

The branch expansion and possible overseas venture has fueled talks that Wildflour is cooking up an initial public offering to bankroll its growth.

But the kitchen and business savvy Lorenzana heiress understands the pitfalls of having too many irons in the fire.

“While there is definitely still a lot of keen interest from both the capital markets and international players to help our company and its brands grow, we are prioritizing our Luzon-based growth in the short-term, but still with the vision of targeting a public listing and overseas expansion in the long-term,” said in a statement to Bilyonaryo.com.

“Wildflour as an organization is solely focusing its strategy and efforts on taking full advantage of multiple opportunities for expansion within Metro Manila and Luzon for the time being, and thus has its hands full with a robust pipeline of new stores and concepts within the coming months,” she added.

Wildflour started from a single corner cafe in 2012 by de Ocampo and her sister, Margarita Manzke, a multi-awarded pastry chef and entrepreneur based in Los Angeles.


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