SM Advantage card: The ultimate shopping companion for savvy consumers

The SM Advantage Card (SMAC), a flagship loyalty initiative by the Sy family’s SM Group, has gained prominence as an all-encompassing rewards program within the country.

This program boasts partnerships with a network of 4,000 establishments across the country, forming an intricate web of SM-associated enterprises such as The SM Store, SM Markets, Specialty Stores, and collaborating merchants.

Members of this initiative reap the benefits of accruing and redeeming points with each purchase across these outlets.

Earnings amassed through this loyalty program hold equivalent value to currency, affording patrons a unique avenue for value accumulation.

Furthermore, the program extends an array of perks and advantages, ranging from discounted retail transactions to access to exclusive offerings.

Jay Beltran, the head of sales and marketing for SMAC, noted the significant impact of these incentives on consumer behavior.

She highlighted the way that exclusive deals and point-based rewards hold in incentivizing purchasing decisions, especially in a climate where financial prudence is a prevalent concern.

“The discerning clientele has grown increasingly conscious of their expenditure, and the enticement of SMAC’s exclusive offers and point accrual has emerged as a formidable catalyst for consumer engagement.

Our membership base has the opportunity to indulge in well-deserved shopping sprees, replenish household supplies, embark on personal and home transformations, and embark on journeys towards healthier living, all while preserving their fiscal boundaries. The significance of these facets to our clientele cannot be understated,” Beltran said.

“Rooted in customer insights and data-driven methodologies, this approach can be as straightforward as personally immersing oneself in the customer’s perspective and test-driving the product before its market debut.

This meticulous approach ensures an immensely gratifying experience for the customer, ” she added.

Hans Sy: Ultimate green warrior

Hans Sy, the 4th of the Sy-blings, as Bilyonaryo calls them, sat down with me to explain his green initiatives in the SM Group, a chat that turned into an interesting look into how he became a sustainability champion, the lessons he learnt from his father, Henry Sy Sr., and legacy-building.

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