Former Jollibee Foods Corporation chief finance officer Ysmael V. Baysa has found a new home.
Baysa, who retired from Jollibee after two decades, has been named as the new chief operating officer of Filinvest Development Corp., the investment arm of the Gotianun family.
In his new role as COO, 65-year old Baysa will be responsible for overseeing FDC’s day-to-day operations, implementing strategic initiatives, and driving the company’s growth agenda.
Baysa, who was named CFO of the year by the Financial Executives Institute of the Philippines, brings a wealth of experience and expertise to FDC, which is gearing for long-term growth and expansion.
FDC aims to capitalize on emerging opportunities and leverage its diverse portfolio to create long-term value and contribute to a sustainable future.
“We are pleased to have Mr. Baysa join FDC as our new COO. His leadership skills will be invaluable in driving our strategic investments, ensuring operational excellence at the parent company and across our diverse holdings. He will also play a vital role in guiding our corporate governance and sustainability initiatives,” said Josephine Gotianun Yap, FDC president and CEO.
Apart from Jollibee, Baysa worked for established companies such as Procter & Gamble (P&G) wherein he held various local and regional positions, including head of finance for the Philippines, Malaysia, and Singapore.