Bilyonaryo - Business

ABS-CBN’s path to profitability: Broader viewership through multi-platform partnerships

May 26, 2023

Bilyonaryo.com

ABS-CBN Corp. is actively seeking partnerships with local free TV networks and online streaming platforms as part of its strategy to regain profitability without relying on a free TV franchise.

ALSO READ: ABS-CBN’s Lopez strikes deal with Prime Media to bring back DZMM on the airwaves

During the company’s virtual annual stockholders meeting, ABS-CBN president Carlo Katigbak expressed their willingness to collaborate with any partner that can help bring their programs to a wider audience, including those in free TV, pay TV, and online streaming.

The media giant has already made significant strides in this direction, having recently signed a joint venture agreement with Speaker Martin Romualdez’s Prime Media Holdings Inc. to produce a diverse range of content and programs.

ABS-CBN has also established partnerships with notable industry players such as GMA Network Inc., TV5 Network Inc., Zoe Broadcasting, AMBS, Netflix, Viu, iQiyi, and WeTV.

Katigbak emphasized their goal of expanding viewership to a much larger base than before, acknowledging that ABS-CBN’s identity goes beyond being just a broadcaster. He stated that storytelling lies at the heart and soul of the company, and they will focus on creating narratives that inform and inspire.

Related News Tags: ABS-CBN, partnerships, TV franchise, viewership

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