In a series of confusing moves, ultra bilyonaryo Manny Villar has left residents and businessmen scratching their heads as he changed the name of his Daang Hari estate not once, but twice in the past few years.
Initially launched in 2017 as Vista Land, named after Villar’s publicly-listed property development firm, the estate – which covers 2,000 hectares in Muntinlupa, Las Pinas, Cavite and Laguna – seemed to have found its identity. However, it didn’t take long for things to take a turn.
A few years ago, the estate underwent a rebranding, proudly bearing the name Villar Land. The move seemed to suggest that Villar wanted his family name to become a lasting legacy in the real estate world.
Just when everyone thought the name was settled, Villar surprised everyone by recently changing the gateway sign to Villar City, probably because he wants to be a “mayor” after retiring from politics in 2010.
The constant name changes can be jarring to residents and businessmen in the emerging central business and disrupt mail delivery and services.
Hopefully, Villar has settled on his estate brand so residents an businesses can finally establish a sense of stability and recognition.
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