Lopez-led media giant ABS-CBN has partnered with OTT market leader MX Player to enhance its presence and expand its viewership among international audiences.
This collaboration marks a first for both companies, which operate across continents.
ABS-CBN, whose content is available through cable/satellite, IPTV, and iWantTFC (OTT), has international subsidiaries in the US, Canada, Middle East, Europe, Australia, Asia, and the Pacific Islands.
Meanwhile, MX Player, which has recorded over a billion downloads since its launch in 2019, is available as an OTT platform in the US, Canada, Australia, South America, and parts of Asia.
“We’re delighted to expand into a new international territory with the addition of five Filipino titles, and we believe the highly relevant and relatable narratives will strike a chord with Indian audiences,” said MX Player.
ABS-CBN is known for crossing borders through international co-productions, content adaptations, and multi-lingual distributions.
The company sees this partnership as a timely opportunity to expand its viewership to the international market and showcase Filipino and Indian cultures through exceptional storytelling.
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