Del Rosario family’s Phinma poised to make waves in Bacolod property market with its first ever mixed-use development

Phinma Property Holdings Corp. (PPHC) of the family of bilyonaryo Ramon del Rosario Jr. is gearing up to create its first-ever mixed-use complex in Bacolod City, marking its entry into the township development space.

With a focus on building sustainable communities for middle-income Filipino families, the project will comprise residential, commercial, and office components, alongside hotels, schools, and recreation centers.

PPHC’s portfolio includes existing horizontal projects in Cebu, Las Pinas, and Batangas, and it aims to minimize working capital through mostly single detached, single attached, and townhouse units, while maintaining profitability.

Conglomerate Phinma Corp. has pledged to invest up to P420 million in its subsidiary, PPHC, by 2024 to help fund the township initiative. Using proceeds from its bond issuance, Phinma has already injected P276 million to support the development of real estate projects.

While real estate is a core business for Phinma, the group has investments in education, hotels, educational institutions, and construction. This latest foray into township development underscores the company’s commitment to creating sustainable and inclusive communities for Filipinos.