Step into Luxury: Siblings tap Korean superstar Lee Min Ho for SMDC’s new campaign

SM Development Corp. (SMDC) has just made an exciting announcement, and we can’t contain our excitement!

The bilyonaryo Sy family’s residential property arm has welcomed none other than Korean heartthrob, Lee Min Ho, as its newest endorser.

This partnership is part of their “Step into Luxury” campaign, which aims to inspire homebuyers to invest in their own slice of paradise.

Lee Min Ho’s star power has captured the hearts of audiences worldwide through his iconic roles in hit Korean dramas such as “Boys Over Flowers” and “The King: Eternal Monarch.”

With his suave and charming persona, he embodies true luxury and sophistication, making him the perfect ambassador for SMDC.

According to Aye Luna, Vice President for Marketing at SMDC, Lee Min Ho’s exceptional qualities as a “Good Guy” who values not only his family and fans but also gives back to society through his charitable platform, make him an ideal fit for the brand.

SMDC is committed to elevating the standards of luxury living, and with Lee Min Ho on board, they are well on their way to achieving this goal.