Champ’s choice: Alex Eala signs up as BPI’s newest endorser

Rising tennis star Alex Eala can count on the Ayala-owned Bank of the Philippine Islands (BPI) to support her grand slam dreams in the coming years.

BPI shared its promise to Eala as it formally introduced the 17-year-old US junior grand slam champion as its newest endorser,

“Thank you for being an inspiration to the Filipino youth. You can count on us, today and tomorrow,” BPI said.

Eala joins an elite roster of BPI ambassadors, which include actress Bea Alonzo and celebrity couple Iya Villania and Drew Arellano.

More than an endorsement deal, the teen tennis sensation says the engagement is personal.

“BPI has a lot of meaning to my family because my parents met when they were working there 30 years ago,” Eala said. “This partnership has a lot of sentimental value.”

Usapang Bilyonaryo

Usapang Bilyonaryo” is a digital-first, hybrid magazine show hosted and produced by veteran broadcast journalist Ces Oreña-Drilon in cooperation with the team. The 30-minute TV cut airs on CNN Philippines at 8 PM every Monday, starting January 16. The full version or producer’s cut of each episode, as well as interview splices, will be posted on’s Youtube and Facebook accounts.


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