‘BBM’ boom? DOT eyes 5M foreign tourist arrivals in 2023

The Department of Tourism aims to attract more than five million tourists to visit the Philippines in the first year of the Marcos administration.

Tourism Secretary Christina Frasco said the DOT’s goal is to double the 2.6 million foreign tourist arrivals in 2022.

Frasco said she is counting on the “Bisita Be My Guest” (BBM) program, which provides rewards and perks to Filipinos who bring foreign friends to come and visit the country, to boost arrivals.

Local tourism is expected to perk up too per the revival of the “holiday economics” scheme as proposed by Senator Raffy Tulfo.

“Definitely, increasing the number of long weekends helps domestic tourism. Our President, Ferdinand ‘Bongbong’ Marcos Jr passed a proclamation recently to increase long weekends to nine and it also stoked a lot of interest and excitement among fellow Filipinos in terms of booking their trips for 2023,” Frasco added.

Usapang Bilyonaryo

Usapang Bilyonaryo” is a digital-first, hybrid magazine show hosted and produced by veteran broadcast journalist Ces Oreña-Drilon in cooperation with the Bilyonaryo.com team. The 30-minute TV cut airs on CNN Philippines at 8 PM every Monday, starting January 16. The full version or producer’s cut of each episode, as well as interview splices, will be posted on Bilyonaryo.com’s Youtube and Facebook accounts.


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