Out of creative juice? DOT pushes through with ‘Bisita Be My Guest’ campaign

The Department of Tourism (DOT) proceeded with the launch of a tourism campaign inspired by President Ferdinand Marcos Jr.’s initials despite the flak it drew online when it was first pitched publicly months ago.

Tourism Secretary Christina Frasco led Thursday (December 15) the launching of the “Bisita Be My (BBM) Guest” campaign. It aims to attract foreigners to visit the Philippines, with the help of overseas Filipino workers (OFWs).

The DOT is dangling travel perks and a privilege card for foreign tourists, while OFWs who join the campaign have a chance to win prizes.

The BBM Guest campaign’s launch was timed to take advantage of the Yuletide season, which is a peak travel period for tourists.

Frasco initially shared details of the campaign when she defended DOT’s 2023 budget proposal at the House of Representatives last August. It drew criticism online for using Marcos’ initials and the apparent lack of creativity on the DOT’s part.

It was also learned that the campaign was patterned after former Tourism Secretary Mina Gabor’s “Bring Home a Friend” in the 1990s, with the idea to revive the old campaign reportedly came from Frasco’s fellow Cabinet member, Migrant Workers Secretary Susan “Toots” Ople.

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