Smart expects to sustain growth in mobile data business

Smart Communications expects its mobile data business to continue to grow as millions of people go online to do business, to be entertained or be informed of what’s going on in the world.

The mobile giant said it would continue to launch new promos to keep its subscriber base and to attract new clients.

“We continue to leverage our network leadership and superiority, as we continue to rollout new promos that will address the needs and wants of our Smart and TNT customers,” said Francis E. Flores, SVP and head of Consumer Business Group – Individual at Smart.

Flores said the individual wireless business is also seen to benefit from higher mobility and upcoming holiday spending, as well as the growing popularity of streaming and user-generated content such as those from Tiktok.

Globe grew its mobile data revenues by 40 percent in the nine months of the year to P49.97 million as revenues continued to grow despite the pandemic.

The number of active data users increased by four percent to 41.6 million, driven by value-packed offers for customers of Smart Prepaid, Smart Postpaid, Smart Bro, and TNT.

Average monthly mobile data usage per subscriber also jumped to 8.8GB, while total mobile data traffic for the period grew by 30 percent year-on-year to 3,163 petabytes (PB). These increases drove data and broadband to contribute 84 percent to the revenues of PLDT’s individual wireless segment.

Underpinning Smart’s ability to deliver digital and mobile services are PLDT and Smart’s integrated fixed and mobile networks.

As of end-September, Smart had deployed 77,200 base stations nationwide, including 7,300 5G base stations and close to 40,000 4G/LTE base stations. Smart’s network covers about 97% of the population with 3G, LTE, and 5G.

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