Will millennials, Gen Z sign on? Maya taps James Reid for quirky Bitcoin ad

E-wallet app Maya has tapped heartthrob actor James Reid to promote its Bitcoin and cashback promos for online users.

Maya got James Reid to do an exaggerated Aussie accent to begin the ad—a nod to his roots—before things took a weird turn.

The Manny Pangilinan-led online bank took an out-of-the-box type of aesthetic as Reid’s script slowly morphed into all B’s — which was meant to hype Bitcoin trades through the Maya app.

Soon after, the aesthetic looked very 64-bit, a stretch of the Bitcoin look — kind of like the infamous RC Cola ad.

Check out the ad below: