The Villar Group has brought its culture of retail innovation to the “Heart of Bicol”.

Naga City, the regional center for trade, commerce, culture, and religion of Bicol, welcomed last week 10 inspiring concepts that would not only add color and zest to the local retail scene but would also give customers of Vista Mall Naga something fresh and exciting to look forward to.

Vista Mall Naga further expanded on its trademark mall experience with the recent opening of a new wing and 10 AllValue retail and dining concepts that match the vibrancy of a first class component city like Naga. Now open at this premier shopping complex are Sixty Four, Dear Joe, Bread Basket, Chicken Deli, AllToys, KAL, No Name, Paper & Co, Pet Buddy and AllGreen.

These latest additions from the Villar Group formed part of its commitment to create and bring innovative concepts to different areas across the country to provide Filipinos with a more modern, comprehensive global retail experience they deserve.

“Innovation is a constant endeavor, and it is with this spirit that we strive to remain consistent in improving the experience of each Vista Mall. Vista Mall Naga is a place where we see our innovations—through our new concepts—resonate with a customer base that continues to prefer elevated, comprehensive, and beautiful mall and retail experiences,” said AllValue vice chair Camille Villar.

“The community, which has become loyal customers of Vista Mall Naga, has much to be excited about. We are bringing in 10 of our most exciting new concepts to expand their mall experiences, and we are confident that this will only add to their delight with how we have curated the Vista Mall Naga experience so far,” she explained.

Destination dining at Vista Mall Naga

Vista Mall will be a haven for foodies anew with the addition of five dining concepts.

Sixty Four gives loyal patrons a Beatles-inspired vintage-themed bar and café while Dear Joe, the country’s first and only letter writing café and juice bar, has an extensive menu of refreshing juices and coffee concoctions that are sure to make an impression on the Nagueño community.

Delight in Bacolod’s cuisine at Chicken Deli with its authentic chicken inasal and other Filipino favorites, while patisserie Bread Basket would have customers lining up to savor its mouthwatering bakes and other sweet treats.

Asian markets, crafts and toys find a home in Naga

Four AllValue retail concepts, meanwhile, will soon become favorite haunts of the Nagueños.

KAL recreates the exciting buzz of Asian Markets in Naga with its trendy, tasty, and practical offerings, while NoName lives up to the spirit of kawaii through Japanese and Korean-inspired product selections that include everyday office and home items.

Paper & Co., the group’s concept of premium art and crafts supplies, provides Nagueños with yet another option for their specialty needs, while the kids and kids-at-heart would find an amazing array of fun toys, games and collectibles at AllToys.

For more information about the many exciting things happening in every Vista Mall, visit Vista Mall’s official Facebook Page at or the Vista Mall website at