East-West Seed: Growing and eating our way to progress via vegetables

By Ces Oreña-Drilon

For the past 40 years, East-West Seed Philippines has been at the forefront of developing high quality vegetable seeds suited for tropical conditions. From its humble beginnings in Lipa City, Batangas, the company has grown to export products that have reached various parts of Asia, Latin America and Africa.

Young Scientists at the East-West Seed Hortanova Learning Center

To date, 23 million farmers worldwide have benefited from seeds developed by East West Seed. Its mission has become even more critical with the advent of climate change. Through research and cutting edge technology, the company is able to produce vegetable seed varieties that have a better yield and greater resistance to insects and diseases. The seeds are also coated to ensure a better survival rate in the first 30 days after planting.

The foundation of East West Seed’s valuable work can be seen at the Hortanova Research Center in Lipa City. The center—whose name means “new garden”—features a gene bank, a model farm, laboratories and even a museum. Heirloom and open-pollinated seeds are stored at the research center, while hybrid seeds are being developed to ensure adequate food supply for an ever growing population.

Ready-to-eat lettuce grown at the Hortanova Learning Center  

East West Seed was founded by Filipino seed trader Benito Domingo and sixth generation Dutch seed grower Simon Groot in 1982. At that time, only imported varieties of vegetable seed that were unsuited for a tropical climate were available in Southeast Asia.

Groot, the 2019 World Food Prize Laureate for his work on improving global access to vegetables, said it was the big gap between the qualities of seeds available in tropical countries that inspired him to collaborate with Domingo.

East West Seed has developed varieties of vegetable seed to address various needs. A farmer in Northern Luzon might prefer ampalaya seeds that yield more bitter tasting produce because Ilocanos like that taste compared to those living in Metro Manila. But regardless of the variety, East West Seed ensures top notch quality for its seeds, which means predictable harvest for the farmer.

The butternut squash developed by East-West Seed is more consumer friendly but it took 3-4 years to convince farmers to plant it.

From East West Seed General Manager Jay Lopez, I learned that eggplant is the vegetable consumed the most by Filipinos. Second is bitter gourd, followed by squash, tomato and onions.

Lopez said Filipinos’ preference for eggplant is not only a matter of taste, but also practicality. “Aside from it’s easy to plant, it’s also easy to cook. If you look at the CD market, there are only two plants that are important, it’s okra and eggplant. With rice, it’s a square meal for them.”

Compared to our Asian neighbors, however, the Philippines lags behind in terms of vegetable consumption.

“We are still one half of what the Thais are eating in terms of vegetables and one third of the Vietnamese. So we are still far. In a recommended daily food (intake) on a plate, 50 percent should be vegetables and fruits. Right now in the Philippines, it’s 16 percent. We are really, really far,” Lopez said.

Ces with East-West Seed GM Jay Lopez with tomato plants heavy with fruit

In terms of consumption per capita, Filipinos consume about 62 kilos of vegetables per year. This is way behind the average of 82 kilos. China, meanwhile, has the highest vegetable intake in the world at about 400 kilos per year.

Lopez said higher vegetable consumption will not only be beneficial for Filipinos’ health, but for farmers as well. “If we increase our consumption by just 100 grams per person, that will be equal to another 1,000 hectares of vegetable plantation.”

With sustainable vegetable production as one of its goals, East West Seed helps smallholder farms—whose size is about one hectare or less—improve their production. The company is also equally focused on marketing agricultural products.

Lopez cites food tasting for butternut squash in supermarkets and a more prominent exposure for the vegetable in supermarkets as an example of their marketing strategy. He said the reason behind this is to generate demand for butternut squash, which is popular in the United States and Europe.

Johnny Santos, Member of the Advisory Board and President of East West Seeds Foundation.

He said the seeds for butternut squash were already available in the Philippines three to four years ago, but Filipino farmers were skeptical. He said locals preferred the bigger variety of squash, which were often cut into slices because of its size.

Lopez said that when butternut squash was introduced to Filipino farmers, they often asked who would buy the vegetable from them.

East West Seed also helps to address the logistical concerns that make transporting vegetables a challenge for Filipino farmers.

“I would say end to end from the farmer’s gate to the supermarket or to the wet market, there’s still a lot of things to do there. Transportation is still a big problem. A typical jeepney carrying vegetables from Baguio, ang mabebenta lang nila yung gitna, kasi yung taas naiinitan, so reject na yan, tapos ang sa baba medyo napatungan na, reject na rin ‘yon,” Lopez explained.

GM Jay Lopez

“’Yan ang sad part about it so we’re talking to a logistics company na yung backload nila pwede ba namin kargahan ng vegetables. We’re not only doing that, we’re trying to talk to them – can we have a special tray para pag dating sa Manila – fresh hindi lata. We can bring down the price of vegetables,” he added.

Despite the challenges of growing and selling vegetables, they’re still considered a high value crop, a fact that East West Seed is well aware of. The company’s corporate social responsibility arm, the East West Foundation led by former Trade Secretary and Nestle Philippines Chief Executive Officer Johnny Santos, trains Filipinos on community and home vegetable gardening, as well as promoting the consumption of vegetables.

Hortanova visitors tour the learning  facility in celebration of its 40th anniversary

Lopez said their holistic approach is aimed at improving incomes of vegetable farmers and in the end, the country’s food security.

Hybrid Siling Haba Variety dubbed Lava F1 was developed by East-West Seed for lowland cultivation

“We are looking at how to equip the farmers not only with the knowledge but we are moving into agri economy. We are teaching them finance, we are teaching them how to market their vegetables correctly,” he said.

Outdoor Laboratory and Model Plots of East-West Seed in Hortanova Learning Center, Lipa, Batangas

Now excuse me while I eat my veggies. Not only are they good for your health, they also help your local farmer!

The Butternut Squash variety developed by the seed company is more consumer friendly.
Usapang Bilyonaryo

Usapang Bilyonaryo” is a digital-first, hybrid magazine show hosted and produced by veteran broadcast journalist Ces Oreña-Drilon in cooperation with the Bilyonaryo.com team. The 30-minute TV cut airs on CNN Philippines at 8 PM every Monday, starting January 16. The full version or producer’s cut of each episode, as well as interview splices, will be posted on Bilyonaryo.com’s Youtube and Facebook accounts.


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