True to his word, tycoon Dr. Andrew L. Tan of Megaworld Corporation continues to pour in substantial investments to his townships in Bacolod City in a bid to create jobs, bring in quality investments, and jumpstart tourism there.
Specifically, a total of Php 38 billion in investments is being allocated to Megaworld’s 34-hectare
The Upper East, which is located on the former site of the Bacolod-Murcia Milling Company (BMMC), one of the historic institutions in the Visayas that opened up Bacolod City to the rest of the country and the region. This investment by Megaworld is allotted for the construction of residential condominiums, office developments, retail and commercial buildings, and many other components inside the township.
Among the features in this New York City-inspired Megaworld township is McDonald’s The
Upper East, which finally opened to great fanfare last week just in time for the return of the Masskara Festival after two years. This new attraction inside The Upper East is already being dubbed “The Philippines’ Most Beautiful McDonald’s Store.”
Only a short drive away from the Bacolod-Silay Airport, McDonald’s The Upper East features what is known as the world’s first and only McDonald’s Dessert Station on a train that serves the fast-food giant’s signature sundaes and drinks. This dessert station is actually an extension of the refurbished century-old train of the BMMC that is now a centerpiece of the 2,200-squaremeter park that forms part of the store’s unique features. The park also doubles as an alfresco dining area, making it the biggest alfresco facility for McDonald’s in the country.
“There are many things to celebrate about this new McDonald’s store. Our vision is to make it a ‘destination McDonald’s’, more than just a place where everyone can enjoy eating their favorite McDonald’s meals. This store is ‘uniquely Bacolod’ as it showcases what the City of Smiles truly deserves,” says Eugene Reducindo, managing director, Choice Gourmet Banquet, Inc., the company that franchises and operates Megaworld- owned McDonald’s stores.
Aside from the BMMC train and the expansive park, here are other things that prove why McDonald’s The Upper East deserves the distinction of being the Philippines’ most beautiful McDonald’s store.
These eye-catching masks crafted by popular Bacolod mask maker Jojo Vito form part of the store’s facade and even light up at night to give a more festive and colorful feel.
Since The Upper East used to be the former site of the historic sugar complex, statues of sugar farmers can also be found near the McDonald’s Dessert Station.
McDonald’s own version of a conference room can sit up to 15 people and feature a variety of meeting equipment.
The store also features side-by-side drive-thru lanes, the first of its kind for McDonald’s in the entire Western Visayas.
Diners can also access a separate McCafe where they can pair their signature McDonald’s favorites with a variety of cakes, pastries, coffee, and other beverages.
For diners on the go, there’s an expansive Bike and Dine Facility that also features a Bike Repair and Air Pumping Station, as well as an E-Charging Station for e-bikes and scooters.