The House of Franchise: Jonathan So & Carlito Macadangdang solidify thrones with luxe new HQ

Franchise kings Jonathan So and Carlito Macadangdang unveil new HQ in Shaw Boulevard. Lamborghinis, Ferraris and McLarens crowded the parking lot as franchise owners flocked the grand opening.

The 2-storey building houses the company’s franchise offerings like toktok, Siomai King, Mang Boks, Potato King, Sgt. Sisig, Burger Factory, Noodle House and Boy Bondat.

According to House of Franchise reps, it will serve as a one-stop shop for potential franchisees. Hungry customers can also enjoy their products through the food-court style ground floor.

Jonathan So, president and CEO, sees the building as a stamp of success.

“The foundation of this building, the House of Franchise, came from the perseverance of our franchisees and customers,” he said.

Toktok, the company’s pioneer logistics app, was launched as recently as 2021. In the same year, it was awarded the Golden Globe Awards for Business.

“We are proud na less than two years, we now have 2 million downloads sa toktok, and a billion in annual sales,” adds So.

The newly minted building is a part of the company’s aggressive expansion plan.

House of Franchise will serve as a hub for aspiring franchisees. A one-stop shop, it will hold regular franchise orientations for aspiring entrepreneurs.

“Your business opportunity is just a click away – it’s online. You can get your own business, order your products, and deliver to your customers with just one app, under the House of Franchise,” Vice President and CFO Carl Macadangdang said.

House of Franchise is located at 35 Shaw Boulevard, Brgy. San Antonio, Pasig City. For more information, visit