Free publicity! Lazada trends on Twitter as Shopee draws flak for getting Toni Gonzaga as endorser

Lazada Philippines became netizens’ online shopping app of choice overnight thanks to its rival, Shopee.

The Alibaba Group-controlled shopping platform dominated the list of top trending topics across Twitter Philippines as thousands of Shopee users threatened to boycott the app over its choice of Toni Gonzaga as brand ambassador.

#Blessed! Toni Gonzaga lands Shopee endorsement deal after signing with Manny Villar’s AllTV

Gonzaga, formerly a host of reality show Pinoy Big Brother, is a vocal supporter of President Ferdinand Marcos Jr.

Starting with a bang! Marcos’ exclusive interview with Toni Gonzaga to be aired on Manny Villar’s AllTV

Calls to boycott Shopee worked in Lazada’s favor, with netizens saying they’ll likely shop during the October 10 or “10.10” promo on the Alibaba-owned platform.

Inubos payroll sa talent fee? Shopee faces backlash for tapping Toni Gonzaga as endorser amid layoffs

Some netizens gave suggestions on what Lazada could do better.

Others found more reasons to like Lazada.

“LazadaPH having the most influential actors such as Kathryn, Bea, Maine and Alden but didn’t have mass layoff then ShopeePH have downsizing just for one enabler artist? Buti talaga nagswitch na ko sa Lazada the moment Kathryn Bernardo became their ambassador,” one said.