Inubos payroll sa talent fee? Shopee faces backlash for tapping Toni Gonzaga as endorser amid layoffs

Online shopping giant Shopee is drawing flak online as it teased the identity of its newest endorser, which netizens were quick to recognize as Toni Gonzaga.

Shopee released a teaser video of its brand ambassador ahead of a so-called “face reveal” on September 29.

Netizens slammed Shopee for tapping someone whom they called an “enabler” to represent the brand.

“Getting an enabler as your Endorser says a lot about your company. Kadiri ,” one Facebook user said.

Others resorted to deleting the app and leaving a one-star review on Google Play and App Store.

“Shopee Philippines firing a bunch of its employees then hiring a major apologist who charges a talent fee in the millions is some next-level yikes,” another said, pointing out that Shopee laid off some of its workers in the same week.

The pushback was so intense that Shopee’s rival Lazada became the Top 2 trending topic on Twitter in the same afternoon. Online sellers using the platform joined in with their own complaints against Shopee, too.

Columnist Tonyo Cruz said the formation of labor unions will help protect employees and their interests amid the layoffs in Shopee.