By Adrian Flores
With COVID luring people to take up golf as a sport and a recreational activity and subsequently pushing golf club shares up, the demand for equipment and apparel is also on an upswing and continues to grow every day.
Retail sales are steady and healthy even with the pandemic, dating back from the “BER” months (September to December) of 2020. In fact, the demand is so high that pre-orders among the country’s distributors are popular even with top name brands.
“Most of our buyers these days are the ones starting out,” says general manager Jaye Escuardo of Pacsports, exclusive distributor of Nike, TaylorMade and Adidas, among others.
“And the ones that they go for are clubs, shoes, shirts, caps, balls and bags,” he said.
On an average, first-time buyers will have to spend around P120,000 on golf clubs with bags, P5,000 on spikeless shoes and P1,500 on a box of balls. Value of shirts will vary depending on the quantity, quality and brand.
For Arnel Paras, marketing consultant for J-Ten Sports, which sells Srixon, Puma, and XXiO to name a few, sales are slightly down because of the onset of the rainy season.
“But sales are doing well overall in the last two years,” he explained.
“The game of golf, in my opinion, really boomed even with the global health crisis,” Paras said.