In keeping with family-owned brands like AllDay Supermarket and AllHome furniture store, ultra bilyonaryo Manny Villar has decided to name his new television channel as AllTV.
The name and logo of the Villar-owned channel was revealed on Monday (September 5) through the Facebook page of the Advanced Media Broadcasting System (AMBS). Its tagline is, “SayaAl!”
AllTV is slated to produce content on free TV beginning October through analog channel 2 and digital channel 16, which was previously assigned to ABS-CBN.
Willie Revillame, Toni Gonzaga and her husband, Paul Soriano, have signed on as talents of the network.
READ: Manny Villar welcomes new talents to his network
All eyes are on Villar to reveal the other prized celebrities he has tapped to help AllTV reach a wider audience.