PH smartphone shipments decline for 4th straight quarter

Weakened consumer spending for mobile phones, particularly for those in the higher price categories, slowed down Philippine smartphone shipments for the fourth consecutive quarter.

The International Data Corp. (IDC)’s Quarterly Mobile Phone Tracker showed that smartphone shipments in the country stood at 4.3 million units in the second quarter, down by 3.1 percent compared to last year.

On a quarter on quarter basis, however, the number of shipments improved by 9.1 percent.

“The number of smartphone shipments below $200 improved significantly quarter-on-quarter, as players such as Transsion and Cherry Mobile launched new models in this segment, but remained low on an annual basis, due to low demand and supply,” IDC Philippines market analyst Angela Medez said.

Medez said the number of shipments for models in the higher price categories also declined as consumer spending softened due to economic headwinds.

“The rising cost of living and higher prices of essential goods and staple foods will continue to put pressure on consumer spending on smartphone. IDC expects 2022 will end with marginal growth of two percent, or flat compared to 2019,” she said.

realme remained the top smartphone brand in the country for the sixth consecutive quarter with a 21.8 percent market share.

It was followed by Transsion and Xiaomi, which cornered 20.5 percent and 14.6 percent of the smartphone market, respectively.

Completing the top five are Samsung with an 11.8 percent market share, and vivo, which returned to the top five ranking with a 10.7 percent share.