Dioceldo Sy talks about passing his legacy, being Chinoy

He’s definitely proud of his heritage!
Dioceldo Sy is not afraid to talk about his Chinese roots and how he grew up to be Filipino by heart.
In an episode of Chinoy TV aired on CNN Philippines, Dioceldo shares about his experience growing up and the early years of Ever Bilena.
Dioceldo wants to continue serving Filipino women as he hopes to pass on the baton to his daughter Denice, now chief sales and marketing officer for Ever Bilena.