Haidilao, the biggest hot pot restaurant chain in China, is set to open its first branch in the Philippines next month as part of its expansion strategy.
The Department of Trade and Industry (DTI) said Haidilao International Holding Ltd. has lined up more store openings within the year.
“The intention of Haidilao is to present a superior dining experience and offer quality food for Filipinos at a reasonable price. In addition, Haidilao intends to fuse the Filipino taste into its menu and integrate Filipino core values in its service,” the DTI said in a statement.
Founded in 1994 in Sichuan, Haidilao is known for going the extra mile to serve its customers, treating guests to snacks, drinks and even a massage and manicure.
Haidilao largely operates Sichuan-style hotpot. It has over 1,000 restaurants in China, Hong Kong, Macau, Japan, Singapore, Malaysia, Taiwan, Australia, United States, United Kingdom, Canada, Thailand, Indonesia and South Korea.
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