Cocolife President and CEO Atty. Martin Loon pays tribute to inspiring Pinoys in their new station ID. Speaking personally from his own home, the head honcho addresses the uncertainties most Filipinos face on a day-to-day basis.

“Nabalot tayo ng kulimlim sa mga sandaling hindi tayo sigurado sa magiging lagay sa mga susunod na araw. Ngunit sa bawat oras ng pagdududa, kapalit nito ay pananalig,” says Loon.

The video features four artists who overcame great adversity. Mary Jane Javier, a PWD, recounts enduring bullying not just from strangers, but from relatives, as well.
Meanwhile, Tatay Theo, a painting vendor whose wife passed away suddenly in their own home, also shares his painful journey.

Jessica Balote, a basurera turned ballerina, thought her life of hardship would never improve. The real-life Cinderella found now dances under the tutelage of Lisa Macuja-Elizalde.

Parol King Rolando Quiambao, another artist featured by Cocolife, has seen it all. As he says, “Lahar, bagyo, pandemya – naranasan na naming lahat ‘yan.” In his decades long battle with adversity, his fellow Filipinos are his inspiration to keep on going.

“Hindi kami puwedeng tumigil, kasi ‘yung mga kulay ng parol, nagbibigay ng pag-asa sa lahat tao,” explains Quiambao.

Despite hardships, these artists power through and maintain hope for a better future, especially during the Christmas season. Hard work, resilience and the support of their families keep them inspired to face a brighter tomorrow.

“Haharapin natin ang mga laban na ito gamit ang pag-asang walang hindi kayang gawin ang pag-ibig. Ito ang Pasko para sa mga Pilipino. Likas sa ating mga puso ang tunay na diwa ng Pasko. Sa pag-atras ng dilim, pasulong naman ang liwanag,” reminds Atty. Martin Loon.

Cocolife continues believing in the Filipino people. Through their leadership, they remain dedicated partners in helping our countrymen persevere, overcome and excel.

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