Ariel Fermin promoted to president from COO of Max’s Group

Ariel Fermin promoted to president from COO of Max’s Group

The country’s leading casual dining restaurant chain, Max’s Group Inc. (MGI) has announced the appointment of Ariel Fermin as president effective immediately as it continues the rapid growth of existing brands and seizes new markets.

Bilyonaryo Robert F. Trota remains as CEO of MGI.

Birthed and sustained through the years by the Trota, Fuentebella, and Gimenez-Rodgers families, Fermin’s promotion from COO accelerates the company’s agenda to extend its industry leadership by balancing the continuity of its history with fresh renewal.

With his new position, Fermin will take charge of the overall commercial and operational performance of MGI and its roster of beloved iconic brands such as Max’s Restaurant, Pancake House, Yellow Cab Pizza Co., Krispy Kreme, Jamba Juice, Dencio’s, Teriyaki Boy, and Sizzlin’ Steak. F

Apart from this, he is tasked with identifying both external and internal opportunities for expansion, customers, markets, new industry developments, and standards; as well as executing and implementing corporate policies, programs, processes, and guidelines in line with the Group’s vision.

Fermin brings with him over three decades of leading some of the most distinguished companies across a diverse range of industries, elevating world-class brands, re-imagining businesses, and driving revolutionary transformation.

“I firmly believe that our local brands and industries have what it takes to shine on the global stage. I am excited by the opportunity to assume greater stewardship of MGI through its newest chapter using my experience and perspective to help the group navigate its most dramatic evolution yet, all the while continuing to work closely under the guidance, culture, and values of our founding families,” said Fermin.

For his part, Trota said Fermin is a big asset to MGI especially as the COVID-19 crisis continues to alter the global food industry.

“Through it all, none of this would have been possible without the leadership of Ariel P. Fermin who has helped us accelerate three years of strategy into three quarters of execution throughout the pandemic, helping us define new sources of wealth, streamline our operations, and build newfound agility into our organization. We look forward to having him on board as our new president to continue supporting our efforts to future-proof the business,” said Trota.

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