Less output, more bias: ABS-CBN loses grip on online dominance a year after franchise killing
Business

Less output, more bias: ABS-CBN loses grip on online dominance a year after franchise killing

The fallout from ABS-CBN Broadcasting Corp.’s loss of its TV franchise has spread to the digital domain.

After six years as the most visited Filipino website in the country, ABS-CBN (abs-cbn.com) has slipped behind Inquirer (inquirer.net) led by Paolo Prieto in the Alexa ranking last week.

The Lopez firm dropped to fifth place while Inquirer took the former media giant’s No. 4 position behind the top three websites – Google, YouTube, and Facebook.

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ABS-CBN’s digital fall came in the same week its staff and supporters commemorated the 10 July 2020 “murder” of its franchise at the hands of a House committee emboldened by President Rodrigo Duterte’s loathing for the network.

At its peak, ABS-CBN was the third most popular site in the Philippines and among the Top 300 in the world (it currently ranks no. 458 in global internet engagement).

ABS-CBN’s tumble in the Alexa rankings is a major blow to its ambition of further expanding its market online after its free-to-air TV got yanked off the air.

A Babbler in the network said an exodus of its showbiz and newsroom stars, staff retrenchment and production cutbacks have crippled ABS-CBN’s quality and quantity of digital output.

The Babbler said ABS-CBN also doubled down on its anti-Duterte bias which probably turned off a number of its followers who did not want their daily dose of entertainment get mixed up with politics.

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