Al Panlilio’s goal: Make consumers love PLDT/Smart

Al Panlilio’s goal: Make consumers love PLDT/Smart

Newly-installed PLDT president and CEO Al Panlilio vowed to do whatever its takes to boost consumer trust and create the largest and most reliable network in the country.

Barely warming his seat, Panlilio has already clearly laid out his vision for PLDT.

READ: Pay slip: Al Panlilio, top PLDT execs to take 33 percent cut in 2021 compensation

He said the telco giant would aggressively seek a larger share of the market by providing a world class network and delivering excellent customer service.

Panlilio said PLDT aims to perform on par with its regional peers as it continues to spend billions of pesos to improve its network capacity and expand its base.

READ: Al Panlilio is PLDT’s new boss: MVP stepping down as president and CEO in June, but will stay on as chairman

“We’re expecting competition to be really much stiffer this year. Our push is to make sure that we have the best network in the country and in fact we benchmark ourselves against not local competition but regional telcos,” Panlilio said during PLDT’s virtual stockholders’ meeting.

“ We know what competition is offering in the market but at the end of the day its gonna be the strength of the service , the strength of the customer experience that will win. We just need to do better than competition … and i think that’s the only way we can win over the customer,” he added.

READ: Mamba mentality: Al Panlilio is odds on favorite to take over MVP’s seat in PLDT

PLDT chairman Manuel V. Pangilinan said the company is spending between P88 billion and P92 billon this year to expand its network, particularly 5G and its fiber-to-the-home service.

” We support what Al said about promoting operational excellence and delivering a kind of global standard of customer experience, ” Pangilinan said.

READ: Al Panlilio shares how basketball makes him a better CEO

Pangilinan said PLDT is on track to hit its core net income target of between P29 billion and P30 billion this year after posting a nine percent growth in the first quarter.

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