Even as thousands shared many happy memories with Jolibee, some netizens couldn’t help but implore the fastfood chain to look for a sustainable solution to the problem.
I need to say this:
Regarding the fried towel incident, I hope Jollibee conducts its internal review with utmost empathy. I know a mistake has been made but I implore the firm to look further into the matter – it may be because of overwork to compensate for
— Embracing Fiction (@EmbraceFiction) June 3, 2021
Some called out Jollibee for the long standing issue of contractualization, a work arrangement whereby workers are only hired for only about five months without security of tenure, monetary, non-monetary, and social protection benefits.
Our fondest memories of Jollibee are built on the hidden reality of labor exploitation.
— Laurence (@benok_castillo) June 6, 2021
People being sad for Jollibee because of the controversy, you should be sad about the employees who are suffering because of low wages and not being regularized. Jollibee can make millions in a day, and controversies come and go.
— Vincent Eco (@vincentecomusic) June 5, 2021
Stand with Jollibee workers, not with Jollibee.
— Mayka #SaveLumadSchools (@maykamaykaba) June 5, 2021
So, ano po ba ang accountability ng Jollibee (as a company) dun sa tuwalyang chickenjoy? Or does accountability and termination only apply to minimum wage service crew workers? #BidaAngSaya
— Lean Porquia #ResistTheFascist (@IanMakabayan) June 3, 2021
I love Chickenjoy as much as the next guy, but really, the OA reaction of people to "show support" for Jollibee is just buffer for the fact that, in the end, deliberate or not, it's horrible working conditions that led to that breaded trapo falling into the deep fryer.
— DLS Pineda (@dlspineda) June 5, 2021
Some even resorted to satirical cartoons.
At the height of the incident, where a Jollibee customer ended up with a deep fried towel instead of her order of Chicken Joy, netizens rallied behind the nation’s leading fastfood franchise.