A barrage of memes naturally came after the unfortunate incident.
Case in point, a netizen shared Jollibee’s possible reaction from the viral scandal that besieged its brand.
Some poked fun at the “accident” that caused the Towel Joy incident and sought to recreate it at home.
The memes took a life of its own
Even popular games were roped into the meme frenzy.
Some establishments sought to capitalize on the scandal.
One, in particular, became viral and purportedly was created by Jollibee’s main competitor,
In the photo, McDonald’s claimed that their top rival final threw in the “towel”.