The group has stayed strong through the travel lockdowns during the 14-month long pandemic by establishing its Discovery Primea and Discovery Suites among the top destinations of choice for returning residents and overseas Filipinos based on the 2021 TripAdvisor Traveler’s Choice Awards.
Both properties are consistently ahead of their competitors in Makati and Ortigas in terms of revenue per available room and average daily rate, said Jun Parreño, president of Discovery World Corp. and president and COO of Discovery Hospitality Corp.
Ruben and John have cited Discovery’s “favorable cost structure” for enabling the group through the dark COVID months. The Tiu family’s decision to bankroll Discovery’s expansion on their own rather than through franchising has kept their costs down and improved brand quality.
“The continued trust and patronage of our loyal clientele during times of economic
adversity is the best validation of our hard work,” said Parreño.
“We are very thankful that our business has stayed on course, despite the pandemic. This serves as further
motivation for us to do even better, when consumer activity returns to normal,” he added.
Parreño said the quarantine-stays from recently arrived travelers have shored up inquiries and bookings in both Primea and Suites. The Discovery brand has also been boosted by having an outpatient center operated by Makati Medical Center, operating 24/7 at Primea to provide top-class healthcare services to its residents, hotel guests, and neighbouring communities.
Parreño said Discovery Group resorts, located in world-renowned destinations like Boracay and Coron, are fully booked for the coming summer months and are merely waiting for the guests to arrive once flight restrictions have been lifted
JLL Philippines capital markets head Ryan Isip reckoned that the tourism rebound was just a matter of timing.
“Most hotel operators are trying to determine the best estimated return of airline traffic, and hotels definitely see tourism picking up as soon as flight restrictions are lifted,” said Isip in a recent webinar.