The move is in line with efforts to tap into newer emerging markets and food trends to meet consumer needs and bring new value to this category.
“Our so-called ‘Goood Burger tastes as good as any meat-based product out there,but it is much healthier and friendlier to the environment.Shakey’s is the first major restaurant chain in the Philippines to move into the plant-based format in a big way, making meat-alternative affordable and accessible to a broader segment of the population,” said Vicente L. Gregorio, president and CEO of PIZZA.
The product’s patty makes use of the local ‘unMeat’ brand, a recent innovation of sister company Century Pacific Food Inc., one of the largest branded food manufacturers in the Philippines.
Currently sold to institutional customers only, unMeat serves as a healthy meat alternative made with non-GMO plant-based ingredients,with no-cholesterol and trans-fat content,while remaining a good source of protein and fiber.
For Shakey’s, the result is a 100% meat-free patty that still provides that grilled-meat taste.
“We have always wanted to land on a winning formula for a plant-based menu item,with environmental and health consciousness growing within a subsegment of the population. Since then, we have been working hard-alongside CNPF-to come up with just the right product that meets all our requirements –healthy, tastes good, priced affordably, and positive for the planet,” said Gregorio.