Breathing new life into its prime commercial hub in Cubao, the Roxas-Araneta clan has wrapped up a strategic rebranding initiative for Araneta Center.
Araneta Center has been renamed as Araneta City as part of a larger overall image makeover.
“The Center is now a City. Say hello to Araneta City! A place for you to live, work, play and discover many different firsts,” the group said.
The rebranding comes weeks after Farmers Plaza went under fire for discriminating against transwoman Gretchen Diez who wanted to use the ladies’ toilet.