Audiowav Media Inc., the country’s pioneer in sensory branding and point-of-purchase advertising, has entered into a partnership with PT Kereta Commuter Indonesia to provide train technology.
?The partnership forwards our plans of bringing our proprietary train technology platform outside the Philippines,? Carlos Jose G. Hinolan, WAV founder, chairman and chief executive said.
?We look forward to helping KCI in improving customer experience in Jakarta?s mass transit system, as well as [helping] other businesses in reaching out to their target markets through our audio train technology,? he added.
The technology will provide real-time and recorded broadcasts of announcements from KCI, such as the arrival of trains, localized content, advertisements, and educational information regarding the rules that passengers need to observe.
The commuter line train system is currently serving about 300 million passengers a year, with a network of 81 stations all over Mega Jakarta.
?The provision of our technology aboard the train wagons instantly communicates relevant commuter information, public safety updates, and even entertainment to the passengers of KCI,? Hinolan said.
WAV owns, operates, and manages a proprietary platform that supports the branding and marketing efforts of businesses that retail, distribute, and sell fast-moving consumer goods, as well as those in the food, recreational, leisure, hospitality, health and wellness, and entertainment industries.