AppLovin could soon be selling itself for $1.5 billion

BILYONARYO.COM

(AppLovin CEO Adam ForoughiAppLovin)

Last year, AppLovin, a mobile ad network founded in 2012, hit over $200 million in revenue, doubling what it did in 2014, it told us.

And now, its success has reportedly attracted the attention of an unknown Chinese buyer who may be willing to pay $1.5 billion to buy the startup, sources have told TechCrunch.

AppLovin’s claim to fame is that it delivers more personalized ads, it says. It’s been particularly successful with mobile ads.